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- Learning from other schemes

- Championing the best of British

Industry intelligence shapes Red Tractor standards

For Red Tractor, staying informed of the latest industry intelligence is crucial when setting and updating standards.

Awareness of current trends, technological advancements, and regulatory changes enables Red Tractor to develop standards that are not only relevant but also forward-thinking and aligning with the latest industry expectations.

This means that Red Tractor can ensure that its standards support farmers in meeting evolving market demands, enhancing their competitiveness whilst at the same maintaining consumer trust in the Red Tractor logo and championing British Food.

This is why Red Tractor attended the recent GLOBALG.A.P. Summit 2024 in Warsaw, Poland. As scrutiny around transparency and accountability grows, producers, suppliers, and buyers are under increasing pressure to meet consumer expectations and comply with emerging supply chain legislation.

Topics covered included advancements in artificial intelligence, precision farming, and remote sensing technologies, and their transformative impact on agricultural practices.

Discussions also underscored the rising importance of green claims, certification, consumer trust, and product labelling as strategies to enhance brand loyalty and secure robust pricing for producers. Additionally, the summit highlighted opportunities to improve traceability and transparency within supply chains, stressing the need for production processes that meet heightened sustainability standards.

You can find more information about the conference here

Red Tractor Champions British Growers

Demonstrating our commitment to championing British farming excellence, we proudly sponsored the UK Grower of the Year award at the recent Fresh Produce Consortium Awards.

The event celebrates the innovative and dedicated producers who drive the success of the thriving fresh produce industry.

Taking home the accolade was BerryWorld Group, in partnership with Emery Soft Fruits.

Emery Soft Fruits, a family-run farm, was celebrated for its sustainable farming practices and innovative approach to berry production, particularly its efforts in water management, biodiversity, and reducing carbon emissions.

With 25 years of experience, this key BerryWorld supplier was described by the Judges as a “stand-out grower in the UK”, producing British soft fruit for longer periods in a sustainable way.

Showcasing UK innovation to European farm assurance schemes

Red Tractor is proud to be a member of the “A-Net” group, a collective of European farm assurance schemes that meet annually to share ideas and discuss key topics affecting the industry. This year, Red Tractor had the pleasure of hosting the event, welcoming our European peers to the UK.

The visit featured a tour of Fischer Farms, an impressive vertical farm in Norfolk, showcasing the very latest in farming technology. Our guests were impressed by the high standards and innovation on display, sparking valuable discussions on the role of technology in farming and future opportunities for the industry.

The event continued with a productive meeting at Red Tractor’s offices, where the group exchanged ideas and explored solutions to shared challenges.

Activities like these are a fantastic way to share knowledge, strengthen relationships with our European counterparts, and ensure that Red Tractor remains at the forefront the latest industry developments.